Strategic Identity & Brand Leadership

Build a Personal Brand That
Authentically Serves Your Purpose

A 13-module, AI-powered coaching programme that takes you from self-discovery to a fully expressed personal brand — with personalised feedback at every step.

📺 13 Video Lessons🤖 AI Coaching Reports🎯 1-on-1 Session

How It Works

Four simple steps per module, repeated 13 times to build your complete personal brand

01

Watch

Expert-led video lesson introducing the module's concepts and frameworks

02

Read

Course notes, case studies, and reference materials to deepen understanding

03

Reflect & Write

Complete the interactive workbook with guided reflective questions

04

Receive Your Report

AI analyses your responses and generates a personalised coaching report

13 Modules, 3 Phases

From self-discovery to strategic brand expression

Phase 1

Foundation

1Needs Assessment
2Understanding Yourself
3Discovering Your Purpose
4Understanding Personal Branding
Phase 2

Strategy

5Vision & Mission Statements
6Mapping Your Target Audience
7Articulating Shared Values
8Developing Your Core Message
9Differentiation & Positioning
Phase 3

Expression

10Foundation for Brand Identity
11Brand Story & Introduction
12Networking & Brand Collaboration
13Brand Implementation Plan

What You Get

📺

Video Lessons

Expert-led video content for each module

📖

Reading Materials

Curated notes, frameworks, and case studies

📝

Interactive Workbooks

Guided reflective questions you answer in-browser

🤖

AI-Powered Coaching

Personalised reports generated from your responses using advanced AI

🔄

Revision Cycle

Review your report, refine your answers, and resubmit for updated analysis

🎯

1-on-1 Coaching Session

Virtual session with your coach after completing the programme

Investment

One-time payment, lifetime access

KES 20,000
Approximately $155 USD
✓13 video modules
✓AI-powered personalised reports
✓Interactive workbooks
✓Reading materials & frameworks
✓1 revision per module
✓1-on-1 coaching session
✓Lifetime access

Frequently Asked Questions

How long does the programme take?+

3–6 months at your own pace. Each module takes 2–3 hours including the video, reading, and workbook.

Do I need any prior branding experience?+

Not at all. The programme starts from self-discovery and guides you step by step to a fully expressed personal brand.

How does the AI coaching work?+

After you complete each workbook, your responses are analysed using our proprietary coaching framework. The AI generates a personalised report with insights, recommendations, and action points — as if you had a private coaching session.

Can I revise my workbook after seeing the report?+

Yes. You get one revision per module. After reviewing your report, you can refine your answers and get an updated analysis.

What payment methods do you accept?+

We accept M-Pesa. Payment is a one-time fee that gives you lifetime access to the programme.

Ready to Discover Your Authentic Brand?

Join the SIBL programme and start your personal branding journey today.